Smart Auto-Reply for Instagram DMs, Comments & Story Replies
With Direct Reply, respond to every DM, post comment, and story reply instantly, with zero delay, never lose a customer, and triple your sales!
Why Direct Reply Is the Smartest Instagram Auto-Reply Bot
Instant Response
Reply to all messages in under 10 seconds
Automated Replies for DMs, Comments & Story Replies
Increase engagement on your page and get more visibility in Explore
Simple and Fast Dashboard
Easily control everything from your dashboard
What Is a Smart Instagram Auto-Reply?
Instead of answering every DM yourself around the clock, a bot sends the right message based on the keywords you set. Direct Reply does this for direct messages, post comments and story replies.
For example, when someone comments "price" under your post, Direct Reply instantly sends your price list to their DMs, even while you're offline. Everything runs on Instagram's official API (Meta).
Smart forms, right inside the DM
No more sending customers to an outside link. Build a multi-step form and Direct Reply collects the info step by step right inside the chat, all organized in your dashboard.
- ✓Add any field: text, phone, email, date, single choice, or multiple choice
- ✓Invalid answers are caught automatically and the question is asked again
- ✓Every submission lands in your dashboard: filter, update status, export to Excel
Language Institute
Active recently
Language Institute
2h ago
Reply with 'course' for pricing 👇
Auto replies for story replies
When someone replies to your story, Direct Reply answers them in DM instantly, without missing a beat.
- ✓Detects a keyword right in the story reply
- ✓Sends the answer straight to that person's DM
- ✓Set a different rule for each story
Comment a keyword, get the reply in DM
Someone comments a keyword under your post, and Direct Reply instantly sends the full answer straight to their DM.
- ✓Set a separate rule for each keyword under any post
- ✓The full reply goes to DM, not just a comment reply
- ✓More engagement on your post, more reach in Explore
Language Institute
Language Institute New English course just started 🎉 Comment 'price' for details
How Does Direct Reply Work?
Just 4 steps to automated Instagram replies for your page
Connect Your Instagram Page
Link your Instagram Business or Creator account to Direct Reply in a few clicks.
Create an Auto-Reply Rule
Set a keyword, message type (DM, post comment, story reply), and matching condition.
Choose the Response Message
Build a text, image, or button message and attach it to your rule.
Activate and Relax
From now on, Direct Reply answers for you in under 10 seconds.
Latest from the Direct Reply Blog
Tips and guides on Instagram auto-reply and automation
Instagram Keyword Triggers: Send Auto DMs When Someone Uses a Keyword
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Instagram DM Limitations Explained (And How to Work Within Them)
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7 Instagram DM Mistakes That Kill Your Sales
Read More →Frequently Asked Questions
What exactly does Direct Reply do?+
Direct Reply is a smart Instagram auto-reply bot that automatically responds to DMs, post comments, and story replies based on keywords, in under 10 seconds.
Is connecting my Instagram page safe?+
Yes. The connection uses Instagram's official OAuth (Meta) flow, and we never see your page password. You can disconnect anytime.
Does it reply to post comments and story replies, or only DMs?+
It covers all three: direct messages, post comments, and story replies. You can create separate rules for each.
Is it free to use?+
Yes, you can start for free and try the core features with no credit card required.
Is there a limit on messages or rules?+
No, there's no limit on the number of messages or auto-reply rules you can create.
How do I get started?+
Just sign up, connect your Instagram page, and create your first auto-reply rule — the whole thing takes a few minutes.
What is a smart Instagram auto-reply?+
It's a bot that replies to DMs, post comments and story replies based on keywords. Direct Reply does it for you even when you're offline.
Is it risky for my page?+
Direct Reply uses Instagram's official API (Meta) and never needs your password, unlike unofficial bots that log in to your account. Following Instagram's rules when sending messages is still up to you.
Which accounts can I connect?+
Instagram professional accounts: Business and Creator. A personal account must be switched to a professional one first.
Can I pause auto-replies temporarily?+
Yes. You can disable each rule individually, or turn off the whole page integration without losing your data and turn it back on later.