Direct Reply

Terms of Service

Last Updated: January 29, 2026

1. Acceptance of Terms

Welcome to Direct Reply. By accessing or using our service, you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you may not use our service.

These Terms are legally binding. By continuing to use Direct Reply, you confirm your acceptance of all terms and conditions stated herein.

2. Description of Service

Direct Reply is an automated messaging service that enables Instagram Business and Creator account holders to automatically respond to direct messages, post comments, and story replies. The service integrates exclusively with the official Instagram Graph API provided by Meta Platforms, Inc. Our service provides:

  • Automated responses to Instagram direct messages
  • Automated responses to post and reel comments
  • Automated responses to story replies
  • Management dashboard for configuring auto-reply rules
  • Message templates and keyword-based triggers

3. User Accounts and Eligibility

To use Direct Reply, you must:

  • Be at least 13 years of age (or the age of majority in your jurisdiction)
  • Have an active Instagram Business or Creator account
  • Provide accurate and complete registration information
  • Maintain the security of your account credentials
  • Accept responsibility for all activities under your account

You are prohibited from:

  • Sharing your account credentials with unauthorized parties
  • Creating multiple accounts to circumvent restrictions
  • Using automated means to create accounts or access the service beyond the intended functionality

4. Instagram Integration and API Usage

Direct Reply operates through the official Instagram Graph API. By connecting your Instagram account, you acknowledge and agree that:

  • You must comply with Meta's Platform Terms and Instagram's Terms of Use at all times
  • You authorize Direct Reply to access your Instagram account data as described in our Privacy Policy
  • You are responsible for maintaining valid API permissions and access tokens
  • Direct Reply is not responsible for changes to Instagram's API, policies, or features
  • We may suspend or terminate service if your Instagram account is deactivated, banned, or loses Business/Creator status
  • We are not liable for any violations of Instagram's policies that result from your use of our service

You agree to use Direct Reply only for legitimate business purposes and in accordance with Instagram's Community Guidelines and Commerce Policies.

5. Payments and Subscriptions

Direct Reply offers subscription-based pricing plans. By subscribing, you agree that:

  • All fees are in the currency displayed at the time of purchase
  • Subscriptions automatically renew unless cancelled before the renewal date
  • We reserve the right to change pricing with 30 days' notice
  • Refunds are provided at our sole discretion and in accordance with our refund policy
  • You are responsible for all applicable taxes
  • Payment processing is handled by third-party payment providers subject to their terms

You may cancel your subscription at any time through your account dashboard. Cancellations take effect at the end of the current billing period.

6. Prohibited Uses

You agree not to use Direct Reply to:

  • Send spam, unsolicited messages, or engage in harassment
  • Violate any applicable laws, regulations, or third-party rights
  • Impersonate any person or entity or misrepresent your affiliation
  • Distribute malware, viruses, or harmful code
  • Attempt to gain unauthorized access to our systems or other users' accounts
  • Use the service for any fraudulent or deceptive practices
  • Scrape, harvest, or collect user data in violation of Instagram's policies
  • Resell or redistribute the service without written permission

We reserve the right to suspend or terminate accounts that violate these prohibited uses without refund.

7. Prohibited Content, Illegal Activities & Law Enforcement

Direct Reply strictly prohibits the use of its service in connection with any illegal activities, including but not limited to: political manipulation or propaganda, incitement to violence or hatred, and the promotion, advertisement, or sale of illegal goods or substances (including counterfeit products, prohibited weapons, controlled substances, or any goods restricted under Canadian federal or provincial law, or applicable international law).

If any Instagram account connected to Direct Reply is found to be engaged in such prohibited activities, we reserve the right to immediately and unilaterally terminate the service without prior notice. No refunds will be issued for any unused portion of a prepaid subscription period. This right is exercised at Direct Reply's sole discretion and constitutes a material breach of these Terms.

Direct Reply will cooperate with law enforcement agencies and comply with valid legal orders, court orders, subpoenas, production orders, or other lawful requests issued by competent judicial or governmental authorities, including but not limited to Canadian federal and provincial authorities. User information may be disclosed in accordance with applicable law, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and the Criminal Code of Canada, without prior notice to the user where prohibited by law.

8. Intellectual Property

Direct Reply and its original content, features, and functionality are protected by international copyright, trademark, and other intellectual property laws. You may not copy, modify, distribute, sell, or lease any part of our service without express written permission.

9. Service Availability and Modifications

We strive to provide reliable service but do not guarantee uninterrupted or error-free operation. We reserve the right to:

  • Modify, suspend, or discontinue any aspect of the service at any time
  • Perform scheduled or emergency maintenance
  • Update these Terms with reasonable notice

Direct Reply is provided "as is" and "as available" without warranties of any kind, either express or implied.

10. Limitation of Liability

To the maximum extent permitted by law, Direct Reply, its owner, and affiliates shall not be liable for:

  • Any indirect, incidental, special, consequential, or punitive damages
  • Loss of profits, data, use, or goodwill
  • Service interruptions or Instagram API changes
  • Actions taken by Instagram, Meta, or third parties
  • Damages resulting from your use or inability to use the service

Our total liability shall not exceed the amount you paid to Direct Reply in the twelve (12) months preceding the claim.

11. Indemnification

You agree to indemnify, defend, and hold harmless Direct Reply and our affiliates from any claims, damages, losses, liabilities, and expenses (including legal fees) arising from:

  • Your use of the service
  • Your violation of these Terms
  • Your violation of any rights of third parties, including Instagram users
  • Your violation of Instagram's or Meta's policies

12. Termination

We may terminate or suspend your account immediately, without prior notice, if you breach these Terms or engage in conduct that we determine to be harmful to our service, other users, or third parties.

Upon termination:

  • Your right to use the service ceases immediately
  • We may delete your account data in accordance with our Privacy Policy
  • Provisions that by their nature should survive termination shall remain in effect

13. Governing Law and Dispute Resolution

These Terms are governed by the laws of the Province of Ontario, Canada, without regard to conflict of law principles. Any disputes arising from these Terms or your use of Direct Reply shall be resolved in the courts of Ontario, Canada.

You agree to first attempt to resolve any dispute informally by contacting us at [email protected] before pursuing formal legal action.

14. Changes to These Terms

We reserve the right to modify these Terms at any time. We will notify users of material changes by posting the updated Terms with a new "Last Updated" date. Your continued use of the service after changes are posted constitutes acceptance of the modified Terms.

15. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary, and the remaining provisions shall remain in full force and effect.

16. Contact Information

If you have any questions about these Terms of Service, please contact us:

Email

[email protected]

Mailing Address

Direct Reply
10 Inn On The Pk Dr, North York
ON M3C 0P9
Canada